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The loss of dinner-time patrons represents a large portion of potential sales.
- Zoes Kitchen also has to contend with the verity that the industry-segment (fast-casual) does not offer the lucrative profits that the fast-food segment can. The fact of the matter is, âoffering fresh food instead of frozen, hiring talented employees and constructing restaurants with characterâ has proven to be expensive...
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The fact of the matter is, âoffering fresh food instead of frozen, hiring talented employees and constructing restaurants with characterâ has proven to be expensive. Negative difference in buying power would impact Zoes Kitchen dramatically and be considered a great weakness for them.
Opportunities
- In mature industries, an attractive new market opportunity only emerges sporadically at best...
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General points of the essay
Company Analysis of Zoes Kitchen
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Zoes Kitchen
Fast Food vs. Home-made Food
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