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The most prominent competitors of Zara are H&M, Mango and Gap. These copmetitors have more or less the same positioning points regarding: targrt-market, style and price.
As for Zara’s adventages over its competitors:
Zara's main advantage over its competitors comes from the rapid change in the variety offered in stores...
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As described in the answer to the previous question, this is maintained by centralized in-house "on-season" production which enables cutting down of lead time and large-volume commitments significally, and by responding to constant feedback from customers and store-managers. This production-to-demand process is advantageous in several ways: First, keeping inventory low saves money both on holding costs and on overage costs...
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