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All this new company was lacking was an athlete they could endorse and they found him in the form of Steve Prefontaine. Prefontaine challenged Bowerman and Nike in general to push the limits of their creative talents and in return he would be a powerful ambassador for them. Tragically, his death at the age of 24 in 1975 was a shocking one, but the founders of Nike consider that Profontaine’s spirit lives on within Nike till today
(http://www...
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Tragically, his death at the age of 24 in 1975 was a shocking one, but the founders of Nike consider that Profontaine’s spirit lives on within Nike till today
(http://www.nikebiz.com/company_overview/history/1970s.html).
Profontaine was only the start of many endorsement deals. In 1980, they signed Micheal Jordan, who was than only a NBA rookie...
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General points of the essay
Jim Thorpe:Legendary Athlete
Athlete Motivation
Cause and effect of being a student athlete
An athlete's diet
Athlete Are Paid Too Much
Form And Malignant Form
Housman's "to An Athlete Dying Young"
Prefontaine
steve prefontaine
The Olympic Athlete
deviant athlete
training of an athlete
Athlete's Salaries
How To Becoma A Athlete
The Double Standard for The College Athlete
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