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He defines the problem as not being the consumer’s fault. The underlying theme in what he is saying is that the nationwide dilemma we face today about eating unhealthy and not being satisfied is not caused by the consumer but by the people in charge of major corporation food industries. Therefore, the reader is not burdened by any guilt that would be the result of Pollan presenting this problem in a different light as to say that the consumer is at fault due to their poor food choices...
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He instead lays the blame at the doorstep of the major food industries and distributors. In doing so, he provokes the reader to view them in the same light as an unjust tyrant that uses them for the profit he can gather unto himself. The consumer is then appalled by that fact and indignant that that “great Conspiracy of Confusion†(par 6) could so unfairly keep the truth of how their food is prepared in the dark so to speak and be content to leave them so blissfully ignorant of such important knowledge...
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