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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
36 / 10013 |
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The new card is due to be launched in the autumn of 2007.
Barclaycard's main offices are in Northampton, along with several floors of the One Churchill Place building in Canary Wharf, where Barclays PLC main business is based. Barclaycard was also the main sponsor of The FA Premier League since 2001 and will continue the sponsorship until 2010...
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Barclaycard was also the main sponsor of The FA Premier League since 2001 and will continue the sponsorship until 2010.
(2) Current Internal Situation
(2.1) Business Strategy of Barclaycard
Differentiation Strategy with price premium before 2004
Before 2004, the business strategy of Barclaycard is differentiation strategy which aims to build the competitive advantage to compete with other companies...
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