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Topic: Miscellaneous
Number of pages / Number of words: 1 / 270
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  • Extending brand equity to new categories- In 2006, Hero Honda entered into the scooter segment with 100 cc Pleasure, targeted primarily at women. Pleasure has been received very well by the market and is expected to revitalize the scooter market in India, and enhance the share of scooters amongst overall two wheelers...

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  • Extending brand equity to new categories- In 2006, Hero Honda entered into the scooter segment with 100 cc Pleasure, targeted primarily at women. Pleasure has been received very well by the market and is expected to revitalize the scooter market in India, and enhance the share of scooters amongst overall two wheelers...

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General points of the essay

Bajaj Auto Vs Hero Honda Brand Equity Brand Segment Of Adidas brand equity and country of origin relationship Can Bajaj overtake Hero Honda in 2007? Corporate brand equity derives from overall impression by all stakeholders creating brand equity Economic Analysis Of Hero Honda excessive sales promotion and brand equity Hero Honda - The Seed of the Organisation Hero Honda Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Hero Honda Marketing Hero Honda: Is It Honda that made it a Hero?

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