There is need for diverse market segments, distinct enough from the market already served by Victoria's Secret.
As a result of declining sales and market share, this company is changing its marketing strategies focusing on broadening its target market. In addition, It plans to improve its overall quality while constantly monitoring consumer behavior and shopping patterns...
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By AMY MERRICK
February 29, 2008; Page B1
In the year 2007, Victoria's Secret an intimate apparel company reported an 8% drop in sales which has led the company to re-examine its strategies and focus of their market segment while considering diversifying their market segment through overhauling their brand image...