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Interactive television programming is the wave of the future. It is estimated that worldwide Interactive Program Guide market will achieve growth of nearly $1 Billion (US) during 2008 (Kaufhold, 2004).
In a 2002 interview TV Guide's senior TV critic Matt Roush was asked if the internet can make a difference for television viewers...
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"I'm not sure how successful it can be but I would never discourage anybody from trying," Roush said. "My feeling is the Internet makes the viewer feel more connected. It's a chance for them to bond together in a way they never had before." Roush also stated that the Internet is part of the evolution of fan letter-writing and phone campaigns dating back to the 1960s and "Star Trek...
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