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Topic: Miscellaneous
Number of pages / Number of words: 6 / 1640
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For instance, when you bought a tube of Prodent toothpaste and you found it ok, you will not have to spend any valuable time on looking for other toothpaste brands, because you are already familiar with it. However, for a more brand-loyalty-sensitive product class like beer, the probability that a consumer will stick to one brand (like Grolsch Beer) is much higher...


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The amount of commitment is not fixed, but can be considered as a continuum. The amount of commitment is based on the type of brand satisfaction. In this article, two types of satisfaction are taken into account. For the sake of this paper, a distinction has to be made between manifest and latent brand satisfaction...


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True Brand Loyalty Toothpaste Crest Toothpaste Toothpaste for Healthwise Colgate Distasteful Toothpaste Cogate's Distasteful Toothpaste Economic look at Toothpaste Industry Golgate Toothpaste Imc Plan Response paper: Facing Famine, My daily dives in the dumpster, What's in your toothpaste How Valuable Time Is Squandered Brand Loyalty Should We Spend Time In The Sun Should We Spend Time In The Sun? The Great Depression: Where True Heroes Are Found A CASE FOR BRAND LOYALTY

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