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As Marx saw it “…the owners of the new

communication companies were members of the general

capitalist class and they used their control over cultural

production to ensure that the dominant images and

representations supported the existing social

arrangements…” He proved his point at the height of the

American Civil War, when he pointed out the connection

between the British newspapers insistence on supporting the

South and the government in power...

Marx realised that

there was profit to be made for the ruling class that owned

many of the leading newspapers and in the interests of the

Prime Minister as well.

So what does ownership of the means of cultural production

have to do with concentration, oligopoly and vertical

integration ? In the process of answering that question,

we need to look at the terms involved...

General points of the essay

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