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Topic: Miscellaneous
Number of pages / Number of words: 7 / 1894
Essay's paper body

Instead, he imagined that, coffee should be sold by the cup, in coffee bars (109).

On his return to Seattle, however, his bosses argued that Starbucks was a retailer, not a restaurant, or a bar. Schultz felt torn between loyalty to Starbucks and confidence in his vision for coffee bars. In the end he followed his vision...


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In the end he followed his vision.

In 1985 he left Starbucks and started his own company, Il Giornale (Schultz 110). Within 6 months they were serving more than a thousands customers a day in their Seattle store (110).

In March 1987 Jerry Baldwin and Gordon Bowker decided to sell their Starbucks stores...


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