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When the program was losing ratings, the producers added steamier kissing scenes to compete with the newer dramas and sitcoms. When 7th Heaven couldn't compete, the WB launched Dawson's Creek; a teen drama based on the ?lives' of teens. The teens talked about sex constantly and their lives revolved around it...
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When teens see these idyllic celebrity teens in the media, they idolize them. This idolization leads to mimicking behavior, and before long, the teens are engaging in sexual behavior much like that in television (and other media). Television producers are apt to use what they see in pop culture and find out what teens are doing, and push that a little farther, to make it more appealing to their teen audiences, thereby hyping teen sexuality even further...
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