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Whilst magazines such as Women's Day have been in print since the early 50’s accommodating for women’s role as a mother and housekeeper, the last two decades have seen women become both more career minded and willing to express their ideals and wishes in an open forum. The circulation of magazines such as Cleo, Cosmopolitan and Elle has not only brought to fore women’s issues but also made them targets for the mass media...

The circulation of magazines such as Cleo, Cosmopolitan and Elle has not only brought to fore women’s issues but also made them targets for the mass media. Magazines such as Dolly and more recently ‘B’ accommodate to the reading and lifestyle wishes of younger girls and also create a younger target audience for the media...

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