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The name that is hated by them, "tweens" as identified by adult marketers are third graders through middle schoolers have a buying power estimated at between $41 billion and $260 billion, with the latter amount including the money that is spent on them and family purchases that they influence with their opinions...
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At the fifth annual Targeting Tweens conference in Manhattan, sponsored by the Institute for International Research, a discussion about the appropriateness of marketing directly to younger tweens, was not the place to find it. Instead, there were useful insights and practical tips about everything from "boy colors" (red, green and blue) to the latest tween slang expression for disapproval ("too burka") to how to get a tween mom, who is likely to be a Gen X "pleaser," to buy your tween-targeted product...
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