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Soon after these products hit the market, Frito-Lay saw an increase in its total holdings on the salty-food market from 51% to 59%.
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1. What was the Business goal? Maintain market leadership. To achieve this goal, the company realized it would have to be more flexible in it's management strategies, making changes to individual instead of broad market areas...
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What was the Business goal? Maintain market leadership. To achieve this goal, the company realized it would have to be more flexible in it's management strategies, making changes to individual instead of broad market areas.
2. What was the business strategy? Grow in volume in the already existing market areas, as well as creating entirely new markets...
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