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TeraTech must also be able to forecast current and future customer needs in order to satisfy their customers. TeraTech needs to devise ways to identify customers and their needs, thus allowing them to create effectively a product that will meet current and future needs. Most of their customer comments, as stated in the customer feedback report, revolve around dissatisfaction with the current product support and service...
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Most of their customer comments, as stated in the customer feedback report, revolve around dissatisfaction with the current product support and service. The current CRM product does not meet the customer needs and if TeraTech had conducted environmental scanning prior to developing the current tool, they would have been successful in predicting future needs of analytical and modeling tools...
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