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Question: What are the Problems in the case? What are the decisions to be made?
Despite being the best selling tampon in the world, the companies earnings dropped by 12 percent in 1996. Even though ups and downs in profits are part of any business, this 12 percent drop was a serious concern as the company uses a single-product strategy, also they compete against rivals such as Playtex Products and Kimberly-Clark, this makes the stakes high...
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Question: What are the Problems in the case? What are the decisions to be made?
Despite being the best selling tampon in the world, the companies earnings dropped by 12 percent in 1996. Even though ups and downs in profits are part of any business, this 12 percent drop was a serious concern as the company uses a single-product strategy, also they compete against rivals such as Playtex Products and Kimberly-Clark, this makes the stakes high...
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