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Passenger numbers had increased by 41% to cover 4,500 in the 2002/2003 ski season and exceeded 10,000 in the 2003/2004 season
- By 2003, Directski was offering UK customer ski holidays to France, Austria, Italy & Andorra, covering a total of 24 different ski resorts
- Advertisements were placed in selected lifestyle, press and ski/snow board publications...
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This advertising was concentrated on the peak-booking season running from September through to February with the bulk of advertising appearing from October ? January of each year. Radio and national press were also used
- The Diectski newsletter "Sloping Off" was launched in 2001. By 2003 it had 20,000 regular recipients and was credited with helping drive repeat bookings which rose from 8% in the first year of operations to 47% in the 2002/2003 season
- Feedback has indicated that customers find the Directski website user-friendly and were confident to purchase online
- By 2003, Directski's average holiday price was around ?850 per head with an average party size of 3-4 people...
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