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Thus, an understanding of the entire supply chain is critical in identifying and delivering value that improves the competitiveness of the chain as a whole.
Figure: Consequences of Supply Chain Management
Creating Customer Value:
Creating customer value is seen as a means of maintaining and enhancing long-term relationships with key customers...
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A key element is that it is as perceived or experienced by the customer. Customer value is based on the relative importance to the customer of the various elements of perceived price, perceived total cost of acquisition and use, and perceived benefits of owning or using the product or service.
Firms pursuing a strategy of customer intimacy focus on tailoring products and services to fit the needs, or create value, for specific segments of customers...
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General points of the essay
A Case Study Approach For Understanding Supply Chain Orientation In Indian Pharmaceutical Firms
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