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Exhibit 7
We have combined age, education and income in order to examine market segments for the iPhone. Age is an important factor in consumer identity, since consumption patterns and financial situation change significantly throughout an individual's lifetime. From Exhibit 7, it is clear that the similar age group, 18-34, has the highest percentage, 74%, of wireless penetration in Canada; it is also notable that 73% of university students use a mobile phone...
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Exhibit 7
We have combined age, education and income in order to examine market segments for the iPhone. Age is an important factor in consumer identity, since consumption patterns and financial situation change significantly throughout an individual's lifetime. From Exhibit 7, it is clear that the similar age group, 18-34, has the highest percentage, 74%, of wireless penetration in Canada; it is also notable that 73% of university students use a mobile phone...
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How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.
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