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If promotions and marketing campaigns are not current and continuous, market share and demand may be imminent. Dr. Lube is susceptible to price fluctuations concerning materials and gas process for their fleets. Dr. Lube is not a publicly traded company.
Opportunities
Dr. Lube has the benefit of penetrating a new market segment and offers a service not provided by competitors...
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They also have the opportunity to offer additional services in addition to mobile oil change/lube, which may include tire services, mobile detailing and cleaning. They have the avenues to successfully grow and expand available and obtain a new market share in their industry.
Threats
Dr. Lube must be aware that certain threats may arise and be able to counter these threats...
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