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Inc. and CompUSA Inc. to Office Depot Inc.to carry Gateway-branded products on their shelves." (Burt, 2004) This move would help Gateway keep their new product eMachine on the lower end and sell their high end product in retail outlets by making it distinct. They also plan on shutting down their own manufacturing and outsourcing the job to "ODMs, a move that should reduce Gateway costs by 14 percent...
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Inc. and CompUSA Inc. to Office Depot Inc.to carry Gateway-branded products on their shelves." (Burt, 2004) This move would help Gateway keep their new product eMachine on the lower end and sell their high end product in retail outlets by making it distinct. They also plan on shutting down their own manufacturing and outsourcing the job to "ODMs, a move that should reduce Gateway costs by 14 percent...
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