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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
13 / 3452 |
Essay's paper body
These values form the core of the brand's identity, what the company believes in, the guiding ethos in which activities and behaviour can be measured against; they are intrinsic to the company and are used as the framework for communications, culture and the outward facing personality.
What is brand identity?
Brand identity states how ?marketers can understand what gives their brand value and makes the brand unique'...
Essay fragment
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These values form the core of the brand's identity, what the company believes in, the guiding ethos in which activities and behaviour can be measured against; they are intrinsic to the company and are used as the framework for communications, culture and the outward facing personality.
What is brand identity?
Brand identity states how ?marketers can understand what gives their brand value and makes the brand unique'...
Essay fragment
General points of the essay
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