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Competition is greater.
Brand identity
2%
? Since steel has very less product differentiation, brand identity is low.
Switching cost
2% ? Product differentiation is low and no. of competitors is high. Hence, switching cost is low.
Access to channels of distribution
7% ? It is a mature industry characterised by large network of distribution channels...
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Competition is greater.
Brand identity
2%
? Since steel has very less product differentiation, brand identity is low.
Switching cost
2% ? Product differentiation is low and no. of competitors is high. Hence, switching cost is low.
Access to channels of distribution
7% ? It is a mature industry characterised by large network of distribution channels...
Essay fragment
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