Buy custom Starbucks Market Conditions – Present and Future
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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
19 / 5180 |
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Starbucks also has some special markets such as college universities, healthcare facilities, hotels and casinos and other businesses. Today, competitors are creating a challenge for Starbucks by improving their coffee quality and providing it to customers at a lower price.
Before 1998, supermarkets were considered Starbucks’ main competition, but Starbucks, turned down many offers from supermarkets to distribute the Starbucks brand...
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After 1998, Starbucks entered into an agreement with Kraft foods and many supermarket chains to sell coffee in the grocery stores.
Internationally, Starbucks is using licensing agreements with local partners in addition to company owned stores. The percentage internationally is about 75% operated by licensees while in North America only about 20%...
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