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Since there was a dramatic decline in customers perspectives on service time, the investment would be great for two main reasons in the change of the business over the years. Over time Starbucks introduced more items on their menu making it more complicated and time consuming to make the diverse specialty coffees...
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This increase the service time leaving customers unsatisfied. Another important concept to remember is because of the changing customer, where new customers are becoming younger and in a lower income bracket service is more vital in keeping customers satisfied. As the younger are paying a higher amount for premium coffee than most coffee shops, Starbucks need to realize these customers want value for their money and having great expected service will help keep these “new customersâ€...
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