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Customers perceive it as a corporate brand that strives to increase its profit and the number of stores. This can be a potential hurdle to increase customer loyalty and overall satisfaction. The company should spread awareness about its customer centric approach and the "live coffee" mantra.
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Set forth are my recommendations in order to address all of the concerns mentioned above rather than invest $40m in increasing labor...
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II. SVC ? Free cup: A marketing plan of offering a free cup of coffee after every 7 cups on the SVC card could be promoted...
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