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Starbucks has a reputation for new product development and creativity. However, they remain vulnerable due to the fact that their coffee is expensive in comparison to their competition. Starbucks sells premium coffee at an expensive price. Many of Starbucks business comes from loyal customers who don't mind to pay high prices for coffee...
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Starbucks has a reputation for new product development and creativity. However, they remain vulnerable due to the fact that their coffee is expensive in comparison to their competition. Starbucks sells premium coffee at an expensive price. Many of Starbucks business comes from loyal customers who don't mind to pay high prices for coffee...
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