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Essay's paper info
| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
19 / 5251 |
Essay's paper body
According to NCA, 54% of America?¦s coffee drinkers are dual drinkers.
Gourmet coffee is experiencing substantial growth with senior citizens. According to NCA, senior citizens coffee consumption leaped from 9% to 13%.
Another trend is coffee consumption is moving outside the home. Coffee consumption away from home increased by 6%...
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Coffee consumption away from home increased by 6%.
Mission Statement
The current mission statement is ?§Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.?? This mission statement fits well with the general direction and the future strategies of Starbucks Corporation...
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