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Our partnership with Starbucks ended in the late 1990s, but we had gotten the ball rolling in search of a better cup.
An environmental first
Over the last decade, Starbucks and its suppliers persevered in their efforts to use recycled material in its coffee cups. A major obstacle toward a more eco-friendly paper cup was that recycled content had never before been used in direct contact with food?especially not with steaming hot beverages...
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Starbucks' recycled pulp suppliers had to develop new testing protocols as well as conduct these tests. In 2004, the suppliers won FDA approval for the new cup?a first for the industry. After extensive testing throughout 2005, the cups are now appearing in over 5,000 Starbucks in the U.S., and the company says it plans to expand its use of recycled paper to other products...
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