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Topic: Miscellaneous
Number of pages / Number of words: 10 / 2618
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In the form of light entertainment programs, commercials, news, current affairs and soap operas, television has the ability to expose, dramatise, and popularise certain viewpoints to the public.

Many theorists claim that the ideological perspectives that are projected through the electronic media cannot be responded to only consumed...


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Ward (1995; p.24) developed the ?hypodermic needle' theory where the media and its ideologies are "pumped directly into the veins" of the viewer. Developed by Harold Laxwell, with a distinct American liberal approach to the media around the 1930's, hypodermic needle theory assumes the media consumers to be uniform in their reactions to the programs viewed...


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General points of the essay

Soap Operas - Sociology Of The Media And Popular Culture soap operas and reality News and Current Affairs ‘The News does not just happen-it involves planning and construction’. Using media theories covered in this unit, current news examples and the text Wag the Dog, explain whether you agree or disagree with this statement and why. The Internet vs. The Television: Which is the Primary Source of Media Entertainment? Soap Opera SOAP interface soap making Soap Industry Lifebuoy- Soap of India Soap head church Launch Of Dove Soap Facts About Soap Bubbles One Life to Live (soap opera) Popular Culture In The Media

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