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Although Joe Camel caught the media by storm, becoming an advertising icon, he was still just a come-and-go campaign. Joe was just created in order to battle the most effective campaign in the history of smoking, The Marlboro Man.
First introduced in the 1950’s Phillip Morris was struggling to increase their market...
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In the first half of the century, Marlboro had been seen as a very feminine cigarette, which cut their market in half. Trying to battle this, The Corporation had a brainstorm. Sitting in a conference room, they were answering the question, “what is the most masculine symbol you can think of?†Thus Marlboro created a handsome, rough and working Man...
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Advertising Campaign for Bench/
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Smokes like a cigarette
An evaluation of the effects of a global advertising campaign
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POlitical Campaign Advertising
The Joe camel ad campaign
With careful textual analysis of any one media text (for example television advertising, fashion on film, music videos etcetera?) explore the relationship between fashion and mass media
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