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who were concerned about performance, quality, durability and service. Sales to this segment were growing steadily at 8%. Consumers were mainly hobbyists, who were price conscious and were susceptible to brand advertising. This segment had grown rapidly by the early 1970s.
Channels
There were 15 separate distribution channels in the power tools industry, which could broadly be divided under two heads...
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Consumers were mainly hobbyists, who were price conscious and were susceptible to brand advertising. This segment had grown rapidly by the early 1970s.
Channels
There were 15 separate distribution channels in the power tools industry, which could broadly be divided under two heads.
a) Industrial channels: These included contractor supply, mill supply, tool specialists, plumbing and electrical supply outlets, lumber/building materials supply outlets, automotive distributors, and tool and equipment rental outlets...
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