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Harrison (2001) identifies that "sex sells" because it attracts attention and the use of sexual appeal, and sexual imagery plays an important role in advertising and the pursuit of consumer attention.
What is categorized as sex in advertising? What does someone possibly consider attention getting? In regard to sex in advertising, society has a variety of opinions of what sexual content is...
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Some may consider the promotion of feminine products to be sexual in nature. Others think sexual images are all that is involved in sexual advertising. For some people certain parts of the exposed body pave the way for sexual advertising. Others consider the buxom bikini-clad young women and the shirtless well-defined handsome men endorsing products to be perfect examples of sex in advertising...
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