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As to service innovations this is not possible because no experience exist. In exhibit #1 we can see that customers` buying decision in favor of an innovative service determine its market success. Customers` buying decisions are based on information about existence and quality of the new service, which are transmitted via the service provider's communication activities or non-company communication...
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Customers` buying decisions are based on information about existence and quality of the new service, which are transmitted via the service provider's communication activities or non-company communication. In this general framework of service innovations` success is applied to a single service sector, traveling...
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