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Many customers are loyal to different brand names, so the name shouldn’t be associated with the testing. By stripping the name from the item, the food will be tested instead of the name.
There are many good reasons for using sensory analysis, but there may be some situations reasons when using to not use this method of determination is not warranted...
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If the only panelists willing to help are either family members or employees, the results might be biased in favor of the product. Panelists shouldn’t have any affiliation with the company if the fare is being compared to a competitor. However, if differences between products used to create the final selling product are being tested, then employees and family members can be used...
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