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Barthes states that ?mythic signs reinforce the dominant values of our culture' (Griffin, 364) and in this instance the image of the woman paired with the text can be seen as an attempt to encourage women consumers to strive and meet the media's ideal image of a woman. The text ?add size where you really want it' can be seen as a connotation for the woman to add size to her breasts -which has come to be a positive physical aspect for woman in our society (Von Dorn, 2002) - rather than another part on her body such as her stomach or buttocks - which would be seen as unattractive when compared to the media's image of an ideal woman...
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The text ?add size where you really want it' can be seen as a connotation for the woman to add size to her breasts -which has come to be a positive physical aspect for woman in our society (Von Dorn, 2002) - rather than another part on her body such as her stomach or buttocks - which would be seen as unattractive when compared to the media's image of an ideal woman...
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General points of the essay
image as text
Ideal Woman
body image in the media
Media and Body Image
Miss Ophelia: The Ideal Woman
Semiotic analysis of 3 magazine advertisements
The Media and the Self-Image of Women
The Media and Self-Image
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BODY IMAGE vs. MEDIA
Culture and its Role in the Construction of Women's Body Image
Ideal American Woman
Ideal Image of Beauty
The Ethics Of Using Image Manipulation On Magazine Covers.
The media VS Body image
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