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?X Complacency - since they are the market leader for a long time and in some point in time monopolized the market.
?X Asia Pacific Market
?X Active advertising and merchandising.
?X Selecta shows that it can beat Magnolia in TV advertisements and merchandising.
?X Entry of new industry players.
Presto ?X Claims value for money ice cream, priced lower than leading brands Selecta and Magnolia
?X Very strong in frozen novelties particularly ice cream bar ?§Tivoli??
?X Member of the IICA, affiliation is beneficial in terms of access to information and developments in the ice cream industry ?X Because it is low-priced consumers tend to believe it as an ice cream with lesser quality as compared to Selecta and Magnolia...
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?X Complacency - since they are the market leader for a long time and in some point in time monopolized the market.
?X Asia Pacific Market
?X Active advertising and merchandising.
?X Selecta shows that it can beat Magnolia in TV advertisements and merchandising.
?X Entry of new industry players.
Presto ?X Claims value for money ice cream, priced lower than leading brands Selecta and Magnolia
?X Very strong in frozen novelties particularly ice cream bar ?§Tivoli??
?X Member of the IICA, affiliation is beneficial in terms of access to information and developments in the ice cream industry ?X Because it is low-priced consumers tend to believe it as an ice cream with lesser quality as compared to Selecta and Magnolia...
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