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Samsung realize with the simple design structure of the DRAM chip, they had a competitive advantage because they could just concentrate on the manufacturing process and they have had lots of experience with incremental process innovation so they knew they could be very efficient. Samsung knew they were not yet capable of making design-intensive structures yet, but they knew they could take advantage of their efficient manufacturing process...
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Samsung knew they were not yet capable of making design-intensive structures yet, but they knew they could take advantage of their efficient manufacturing process. Lee Byung Chul and his management group made a great strategic choice of product because Samsung is now the largest distributor of DRAM chips in the world for the 11th consecutive year (Samsung Austin Semiconductor, 2004)...
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