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Essay's paper info

Topic:	Miscellaneous
Number of pages / Number of words:	19 / 5160

Essay's paper body

The TOP plan

helped Samsung increase its brand awareness and enhance market

position considerably. Compared to the results of the survey held

before the Sydney Olympic Games, the amount of consumers that became

aware that Samsung Electronics was one of the 9 sponsors of the Games

approximately tripled...

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Unaided awareness of Samsungâ€™s â€œOlympic

sponsorshipâ€ was 6.0%, it placed 2nd after Coca Cola.

(www.samsung.com)

Samsung want to accomplish two goals with all its sponsorship efforts.

The first goal is to build brand awareness especially create higher

level of awareness than its rival Sony...

Essay fragment

General points of the essay

SAMSUNG ELECTRONICS CO., LTD. Samsung Case Samsung China Samsung Color TV Samsung Electronics Strategic Analysis Samsung Electronics Samsung History Samsung Smart Fridge Business to Business Marketing Plan Samsung Samsung: China TV Market Strategic HR in SAMSUNG samsung in china Samsung Went Global Samsung Colour Tv Samsung Strategy

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