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Wal-mart also uses and advertises the price based consumer sales promotion. Their commercials show a happy face flying around the store slashing prices, emphasizing price reductions to encourage the consumer to choose Wal-mart over everyone else.
The attention getting consumer sales promotion is widely used by many companies to stimulate interest in the company’s products...
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The attention getting consumer sales promotion that Coca Cola is currently using is the contest and sweepstakes promotion. Under every cap of a bottled soda is a code. This code is entered online, one must register, and points are awarded. These points can be accumulated and combined in order to purchase Coca Cola products...
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