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Topic: Miscellaneous
Number of pages / Number of words: 4 / 917
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1993. Sep-Oct).

As for operation management, Ryanair did well in quick unloading baggage, on-time arrivals, and short-time preparation for a new taking-off after landing. Moreover, it used online booking, and participated in several computerized reservation systems which travel agents were familiar with, thus it ease processes of reservation...


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These would increase customers' satisfaction to the airline. On the other hand, Ryan did not support the check-through baggage for connecting flights on other airlines. As a result, it could lose some passengers to its competitors who allowed the check-through luggage.

For marketing point of view, Ryanair established itself in a good position, a low-cost and low-price airline...


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