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| Topic: |
Miscellaneous
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| Number of pages / Number of words: |
12 / 3243 |
Essay's paper body
This is the case of Ryanair which owns a large number of aircraft. Given that Ryanair own a large fleet they are able to reduce the cost of servicing and pass this on to customers.
Brand equity also plays a major part in the airline industry. Many airline carriers offer rewards such as frequent flier points...
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Many airline carriers offer rewards such as frequent flier points. The purpose of this is to keep the customer from switching to a different airlines. Hence if a company has a strong brand name and incentives for customers, they may be willing to stay with the same company.
3.2 Threat of Substitute Services
Threats of substitute services in the European Airline industry is of minor concern...
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