Buy custom Response Paper: Advertising'S Fifteen Basic Appeals
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The need to nurture; To be touched emotionally by a gesture presented in an ad of a mother
placing a band aid on the knee of their child. The need for guidance; The opposite of Nurture or shall I
say maybe to be nurtured. The need to aggress; Retributive feelings or impulses that build and boil
within...
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The need to achieve; To overcome obstacles or attain high standards. The need to dominate; To
feel powerful and in control or to dictate. The need for prominence; R-E-S-P-E-C-T find out what it
means to me to be admired, respected, or held at a high social status. The need for attention; The
appeal is obvious of the word...
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Response Paper: Advertising'S Fifteen Basic Appeals
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