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The research includes "reporting, descriptive, explanatory, and predictive studies"
Levels of Measurement:
? Nominal
? Ordinal
? Interval
? Ratio The nominal... (Cooper, 2003, pp. 26).
Distinguish between secondary and primary research.
Detwiler, Susan M. Marketing Tools; Jan/Feb95, Vol. 2 Issue 1, p12, 4p, 1 chart, 1bw
Primary research has definite uses...
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Marketing Tools; Jan/Feb95, Vol. 2 Issue 1, p12, 4p, 1 chart, 1bw
Primary research has definite uses. There are many questions that only primary research can answer, and applications only primary research can perform: among them, testing new-product concepts, identifying preferences among brands, and charting customer satisfaction...
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