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It was determined that BJ's low brand recall needed to be addressed. Some solutions included: creating products specifically for them or retailing the entire Anti-Gravity range through other specialty bicycle retail chains and stores. This could be accomplished by using our strong cash position to improve brand recall among women consumers to increase sales...
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This could be accomplished by using our strong cash position to improve brand recall among women consumers to increase sales. Other suggestions include:
? Shifting focus from Baby Boomers to women consumers.
? Create a range of bikes appealing to women consumers.
? Sell Anti-Gravity bikes through other specialty bicycle retailers...
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Refletion on Thinking Strategically
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