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Miscellaneous
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| Number of pages / Number of words: |
12 / 3194 |
Essay's paper body
Our evidence highlights the need for an integration of internal with the external reality of an organization. To this end, our findings have major implications for corporate identity management as a means for achieving competitive advantage.
Corporate identity: external fit
The notion of corporate identity addresses the question "Who are we?"...
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Our evidence highlights the need for an integration of internal with the external reality of an organization. To this end, our findings have major implications for corporate identity management as a means for achieving competitive advantage.
Corporate identity: external fit
The notion of corporate identity addresses the question "Who are we?"...
Essay fragment
General points of the essay
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