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Other sources of revenue include income from commercial activities. In respect of its World Service broadcasting, the BBC receives a direct grant from the British Government that accounts for nearly 90 percent of that service's budget" (Indrajit, Kalinga 2005).
Turning to the point of how programmes should be sold, it is essential that once a programme has been made, the second copy costs nothing...
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The second concern is to maintain high quality technical and production standards rather than number of programs creating the highest ratings at the lowest cost. Because it is not subject to the dictates of profitability, PSB must demonstrate willingness to take creative risks and develop outstanding genres or ideas...
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