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Generate awareness of Volvo Trucks' involvement in the Super Bowl through media relations and paid advertising
3. Drive product trial through a national test drive tour and sweepstakes program
4. Generate interest in Volvo Trucks' Super Bowl spot through media relations
5. Create opportunities for Volvo truck dealers to interact with truck drivers through game-day activities
The simple theme "The Best Drive in the Game" was chosen to reinforce the proposed strategies...
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Generate interest in Volvo Trucks' Super Bowl spot through media relations
5. Create opportunities for Volvo truck dealers to interact with truck drivers through game-day activities
The simple theme "The Best Drive in the Game" was chosen to reinforce the proposed strategies. The slogan "Drive Smart" was created to reinforce the theme...
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General points of the essay
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