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"He evolved his philosophy in 1906 into the "Declaration of Principles," the first articulation of the concept that public relations practitioners have a public responsibility that extends beyond obligations to the client" (Wikipedia, 2007). Lee advised his clients to tell the truth and has been credited with issuing the first press release...
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Lee advised his clients to tell the truth and has been credited with issuing the first press release. "Lee espoused a philosophy consistent with what has sometimes been called the "two-way street" approach to public relations, in which PR consists of helping clients listen as well as communicate messages to their publics" (Wikipedia, 2007)...
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